Branding Blog

How companies launched or grew during a recession or national crisis.

What are the best ways to communicate during a crisis?

When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.

Dolly Parton uses social media meme to raise awareness about branding. This can apply to creating the right message for each platform, too.

How knowing your potential customers, their wants and needs can help align your content and target them to buy.

How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad

How to maintain expectations and brand image during Black Friday and Cyber Monday.

The Cleveland Browns have a brand image problem and it's not because they keep losing. Even when they win they lose in the NFL.

How baseball became political and owners and athletes now try to anticipate public relations in handling the collide and division.