Loren
Case Studies: Friend or Foe?
Case studies can be a powerful tool in marketing and selling to prospects. But here are some red flags to look for in SaaS.
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Loren
- May 8, 2020
- 5 min
Launching a small business during a crisis
How companies launched or grew during a recession or national crisis.
Loren
- Apr 17, 2020
- 4 min
How should marketing lead during a crisis?
What are the best ways to communicate during a crisis?
Loren
- Feb 28, 2020
- 5 min
When should you prioritize brand strategy?
When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.
Loren
- Jan 25, 2020
- 6 min
Do you know which platform to share your message?
Dolly Parton uses social media meme to raise awareness about branding. This can apply to creating the right message for each platform, too.
Loren
- Jan 17, 2020
- 5 min
Are you talking to the right audience?
How knowing your potential customers, their wants and needs can help align your content and target them to buy.
Loren
- Dec 21, 2019
- 5 min
Where Will Hallmark Place Its Mistletoe?
How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad
Loren
- Dec 2, 2019
- 5 min
When marketing succeeds, but tech fails — PR rescues
How to maintain expectations and brand image during Black Friday and Cyber Monday.
Loren
- Nov 15, 2019
- 7 min
Can the Browns Restore Their Brand Image?
The Cleveland Browns have a brand image problem and it's not because they keep losing. Even when they win they lose in the NFL.
Loren
- Nov 5, 2019
- 4 min
America's favorite pastime is losing its brand identity
How baseball became political and owners and athletes now try to anticipate public relations in handling the collide and division.
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