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Black Friday

Launching a small business during a crisis

Loren

May 8, 2020
5 min

Launching a small business during a crisis

How companies launched or grew during a recession or national crisis.

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How should marketing lead during a crisis?

Loren

Apr 17, 2020
4 min

How should marketing lead during a crisis?

What are the best ways to communicate during a crisis?

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Loren

Feb 28, 2020
5 min

When should you prioritize brand strategy?

When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.

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Do you know which platform to share your message?

Loren

Jan 25, 2020
6 min

Do you know which platform to share your message?

Dolly Parton uses social media meme to raise awareness about branding. This can apply to creating the right message for each platform, too.

Loren

Jan 17, 2020
5 min

Are you talking to the right audience?

How knowing your potential customers, their wants and needs can help align your content and target them to buy.

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Where Will Hallmark Place Its Mistletoe?

Loren

Dec 21, 2019
5 min

Where Will Hallmark Place Its Mistletoe?

How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad

When marketing succeeds, but tech fails — PR rescues

Loren

Dec 2, 2019
5 min

When marketing succeeds, but tech fails — PR rescues

How to maintain expectations and brand image during Black Friday and Cyber Monday.

Loren

Nov 15, 2019
7 min

Can the Browns Restore Their Brand Image?

The Cleveland Browns have a brand image problem and it's not because they keep losing. Even when they win they lose in the NFL.

Loren

Nov 5, 2019
4 min

America's favorite pastime is losing its brand identity

How baseball became political and owners and athletes now try to anticipate public relations in handling the collide and division.

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