Loren Oct 29, 20215 minCase Studies: Friend or Foe? Case studies can be a powerful tool in marketing and selling to prospects. But here are some red flags to look for in SaaS.
Loren May 8, 20205 minLaunching a small business during a crisisHow companies launched or grew during a recession or national crisis.
Loren Apr 17, 20204 minHow should marketing lead during a crisis?What are the best ways to communicate during a crisis?
Loren Feb 28, 20205 minWhen should you prioritize brand strategy? When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.
Loren Jan 25, 20206 minDo you know which platform to share your message? Dolly Parton uses social media meme to raise awareness about branding. This can apply to creating the right message for each platform, too.
Loren Jan 17, 20205 minAre you talking to the right audience? How knowing your potential customers, their wants and needs can help align your content and target them to buy.
Loren Dec 21, 20195 minWhere Will Hallmark Place Its Mistletoe? How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad
Loren Dec 2, 20195 minWhen marketing succeeds, but tech fails — PR rescues How to maintain expectations and brand image during Black Friday and Cyber Monday.
Loren Nov 15, 20197 minCan the Browns Restore Their Brand Image? The Cleveland Browns have a brand image problem and it's not because they keep losing. Even when they win they lose in the NFL.
Loren Nov 5, 20194 minAmerica's favorite pastime is losing its brand identity How baseball became political and owners and athletes now try to anticipate public relations in handling the collide and division.