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Black Friday

Jan 9
9 min

6 ways to drive lead generation

Learn how to drive lead generation and scale your business. Hint: it's not buying email lists. Don't fall into the numbers game trap!

How should marketing lead during a crisis?

Loren

Apr 17, 2020
4 min

How should marketing lead during a crisis?

What are the best ways to communicate during a crisis?

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The Coronavirus and Rethinking Professional Norms

Loren

Mar 5, 2020
5 min

The Coronavirus and Rethinking Professional Norms

The coronavirus has prompted large tech companies to pull out of conferences, encourage telecommuting, and limit handshakes.

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Loren

Feb 28, 2020
5 min

When should you prioritize brand strategy?

When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.

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Loren

Feb 20, 2020
6 min

How to Crush Demand Generation

Sales and marketing teams have often found a tense relationship. Can the two come together for demand generation?

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Do you know which platform to share your message?

Loren

Jan 25, 2020
6 min

Do you know which platform to share your message?

Dolly Parton uses social media meme to raise awareness about branding. This can apply to creating the right message for each platform, too.

Loren

Jan 17, 2020
5 min

Are you talking to the right audience?

How knowing your potential customers, their wants and needs can help align your content and target them to buy.

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Do You Struggle to Keep New Year's Resolutions?

Loren

Jan 3, 2020
4 min

Do You Struggle to Keep New Year's Resolutions?

If you struggle to keep New Year's resolutions can that impact your ability to set and achieve business and marketing goals?

Where Will Hallmark Place Its Mistletoe?

Loren

Dec 21, 2019
5 min

Where Will Hallmark Place Its Mistletoe?

How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad

When marketing succeeds, but tech fails — PR rescues

Loren

Dec 2, 2019
5 min

When marketing succeeds, but tech fails — PR rescues

How to maintain expectations and brand image during Black Friday and Cyber Monday.

What I learned from being a woman promoting STEM

Loren

Nov 9, 2019
5 min

What I learned from being a woman promoting STEM

Women in STEM are rising. Let's promote them when it's their passion but not because they're women, but because they're talented.

Do customers want to be treated as users?

Loren

Oct 19, 2019
3 min

Do customers want to be treated as users?

It's important to understand your audiences so that user experience can create positive customer experience.

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