Loren
Case Studies: Friend or Foe?
Case studies can be a powerful tool in marketing and selling to prospects. But here are some red flags to look for in SaaS.
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Loren
- Jul 29, 2021
- 5 min
Startup Marketing: Expectations vs. Reality
Startup marketing has its pressure. Building a brand and scaling a startup to a successful exit is not for the faint of heart. A few...
Loren
- Jun 7, 2021
- 6 min
Stop Underestimating these Startup Marketing Tactics
There are many ideas out there for companies. Following COVID-19, new businesses and appreciation for entrepreneurship increased. Not...
Loren
- Jan 9, 2021
- 9 min
6 ways to drive lead generation
Learn how to drive lead generation and scale your business. Hint: it's not buying email lists. Don't fall into the numbers game trap!
Loren
- Apr 17, 2020
- 4 min
How should marketing lead during a crisis?
What are the best ways to communicate during a crisis?
Loren
- Mar 5, 2020
- 5 min
The Coronavirus and Rethinking Professional Norms
The coronavirus has prompted large tech companies to pull out of conferences, encourage telecommuting, and limit handshakes.
Loren
- Feb 28, 2020
- 5 min
When should you prioritize brand strategy?
When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.
Loren
- Feb 20, 2020
- 6 min
How to Crush Demand Generation
Sales and marketing teams have often found a tense relationship. Can the two come together for demand generation?
Loren
- Jan 25, 2020
- 6 min
Do you know which platform to share your message?
Dolly Parton uses social media meme to raise awareness about branding. This can apply to creating the right message for each platform, too.
Loren
- Jan 17, 2020
- 5 min
Are you talking to the right audience?
How knowing your potential customers, their wants and needs can help align your content and target them to buy.
Loren
- Jan 3, 2020
- 4 min
Do You Struggle to Keep New Year's Resolutions?
If you struggle to keep New Year's resolutions can that impact your ability to set and achieve business and marketing goals?
Loren
- Dec 21, 2019
- 5 min
Where Will Hallmark Place Its Mistletoe?
How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad
Loren
- Dec 2, 2019
- 5 min
When marketing succeeds, but tech fails — PR rescues
How to maintain expectations and brand image during Black Friday and Cyber Monday.
Loren
- Nov 9, 2019
- 5 min
What I learned from being a woman promoting STEM
Women in STEM are rising. Let's promote them when it's their passion but not because they're women, but because they're talented.
Loren
- Oct 19, 2019
- 3 min
Do customers want to be treated as users?
It's important to understand your audiences so that user experience can create positive customer experience.
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