Loren Oct 29, 20215 minCase Studies: Friend or Foe? Case studies can be a powerful tool in marketing and selling to prospects. But here are some red flags to look for in SaaS.
Loren Jul 29, 20215 minStartup Marketing: Expectations vs. RealityStartup marketing has its pressure. Building a brand and scaling a startup to a successful exit is not for the faint of heart. A few...
Loren Jun 7, 20216 minStop Underestimating these Startup Marketing TacticsThere are many ideas out there for companies. Following COVID-19, new businesses and appreciation for entrepreneurship increased. Not...
Loren Jan 9, 20219 min6 ways to drive lead generation Learn how to drive lead generation and scale your business. Hint: it's not buying email lists. Don't fall into the numbers game trap!
Loren Apr 17, 20204 minHow should marketing lead during a crisis?What are the best ways to communicate during a crisis?
Loren Mar 5, 20205 minThe Coronavirus and Rethinking Professional Norms The coronavirus has prompted large tech companies to pull out of conferences, encourage telecommuting, and limit handshakes.
Loren Feb 28, 20205 minWhen should you prioritize brand strategy? When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.
Loren Feb 20, 20206 minHow to Crush Demand Generation Sales and marketing teams have often found a tense relationship. Can the two come together for demand generation?
Loren Jan 25, 20206 minDo you know which platform to share your message? Dolly Parton uses social media meme to raise awareness about branding. This can apply to creating the right message for each platform, too.
Loren Jan 17, 20205 minAre you talking to the right audience? How knowing your potential customers, their wants and needs can help align your content and target them to buy.
Loren Jan 3, 20204 minDo You Struggle to Keep New Year's Resolutions? If you struggle to keep New Year's resolutions can that impact your ability to set and achieve business and marketing goals?
Loren Dec 21, 20195 minWhere Will Hallmark Place Its Mistletoe? How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad
Loren Dec 2, 20195 minWhen marketing succeeds, but tech fails — PR rescues How to maintain expectations and brand image during Black Friday and Cyber Monday.
Loren Nov 9, 20195 minWhat I learned from being a woman promoting STEM Women in STEM are rising. Let's promote them when it's their passion but not because they're women, but because they're talented.
Loren Oct 19, 20193 minDo customers want to be treated as users? It's important to understand your audiences so that user experience can create positive customer experience.