Loren Jul 29, 20215 minStartup Marketing: Expectations vs. RealityStartup marketing has its pressure. Building a brand and scaling a startup to a successful exit is not for the faint of heart. A few...
Loren Jan 9, 20219 min6 ways to drive lead generation Learn how to drive lead generation and scale your business. Hint: it's not buying email lists. Don't fall into the numbers game trap!
Loren Feb 28, 20205 minWhen should you prioritize brand strategy? When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.
Loren Feb 11, 20207 minFailure to launch: What happened with the app in Iowa The Iowa Caucus used an app that undermined tech and politics. With Nevada approaching, what can we learn from UX to help?
Loren Jan 17, 20205 minAre you talking to the right audience? How knowing your potential customers, their wants and needs can help align your content and target them to buy.
Loren Nov 9, 20195 minWhat I learned from being a woman promoting STEM Women in STEM are rising. Let's promote them when it's their passion but not because they're women, but because they're talented.
Loren Oct 19, 20193 minDo customers want to be treated as users? It's important to understand your audiences so that user experience can create positive customer experience.