Loren
Startup Marketing: Expectations vs. Reality
Startup marketing has its pressure. Building a brand and scaling a startup to a successful exit is not for the faint of heart. A few...
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Loren
- Jan 9, 2021
- 9 min
6 ways to drive lead generation
Learn how to drive lead generation and scale your business. Hint: it's not buying email lists. Don't fall into the numbers game trap!
Loren
- Feb 28, 2020
- 5 min
When should you prioritize brand strategy?
When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.
Loren
- Feb 11, 2020
- 7 min
Failure to launch: What happened with the app in Iowa
The Iowa Caucus used an app that undermined tech and politics. With Nevada approaching, what can we learn from UX to help?
Loren
- Jan 17, 2020
- 5 min
Are you talking to the right audience?
How knowing your potential customers, their wants and needs can help align your content and target them to buy.
Loren
- Nov 9, 2019
- 5 min
What I learned from being a woman promoting STEM
Women in STEM are rising. Let's promote them when it's their passion but not because they're women, but because they're talented.
Loren
- Oct 19, 2019
- 3 min
Do customers want to be treated as users?
It's important to understand your audiences so that user experience can create positive customer experience.
