Loren
Case Studies: Friend or Foe?
Case studies can be a powerful tool in marketing and selling to prospects. But here are some red flags to look for in SaaS.
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Loren
- Jul 29, 2021
- 5 min
Startup Marketing: Expectations vs. Reality
Startup marketing has its pressure. Building a brand and scaling a startup to a successful exit is not for the faint of heart. A few...
Loren
- Jun 7, 2021
- 6 min
Stop Underestimating these Startup Marketing Tactics
There are many ideas out there for companies. Following COVID-19, new businesses and appreciation for entrepreneurship increased. Not...
Loren
- Jan 9, 2021
- 9 min
6 ways to drive lead generation
Learn how to drive lead generation and scale your business. Hint: it's not buying email lists. Don't fall into the numbers game trap!
Loren
- May 29, 2020
- 3 min
The perks of agile: reopen the startup way
How can America reopen after COVID-19? Startups might have a model we can use.
Loren
- May 8, 2020
- 5 min
Launching a small business during a crisis
How companies launched or grew during a recession or national crisis.
Loren
- Apr 17, 2020
- 4 min
How should marketing lead during a crisis?
What are the best ways to communicate during a crisis?
Loren
- Apr 10, 2020
- 4 min
How to be a Remote Work Allstar
Learn how to work remotely and additional resources for building remote teams.
Loren
- Mar 5, 2020
- 5 min
The Coronavirus and Rethinking Professional Norms
The coronavirus has prompted large tech companies to pull out of conferences, encourage telecommuting, and limit handshakes.
Loren
- Feb 28, 2020
- 5 min
When should you prioritize brand strategy?
When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.
Loren
- Feb 20, 2020
- 6 min
How to Crush Demand Generation
Sales and marketing teams have often found a tense relationship. Can the two come together for demand generation?
Loren
- Feb 11, 2020
- 7 min
Failure to launch: What happened with the app in Iowa
The Iowa Caucus used an app that undermined tech and politics. With Nevada approaching, what can we learn from UX to help?
Loren
- Jan 27, 2020
- 6 min
Is quality education reserved for the wealthy and elite?
How have educational needs changed? Education reform and school choice can allow personalized school options for students.
Loren
- Jan 25, 2020
- 6 min
Do you know which platform to share your message?
Dolly Parton uses social media meme to raise awareness about branding. This can apply to creating the right message for each platform, too.
Loren
- Jan 17, 2020
- 5 min
Are you talking to the right audience?
How knowing your potential customers, their wants and needs can help align your content and target them to buy.
Loren
- Jan 3, 2020
- 4 min
Do You Struggle to Keep New Year's Resolutions?
If you struggle to keep New Year's resolutions can that impact your ability to set and achieve business and marketing goals?
Loren
- Dec 21, 2019
- 5 min
Where Will Hallmark Place Its Mistletoe?
How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad
Loren
- Dec 2, 2019
- 5 min
When marketing succeeds, but tech fails — PR rescues
How to maintain expectations and brand image during Black Friday and Cyber Monday.
Loren
- Nov 15, 2019
- 7 min
Can the Browns Restore Their Brand Image?
The Cleveland Browns have a brand image problem and it's not because they keep losing. Even when they win they lose in the NFL.
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