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Black Friday

Jan 9
9 min

6 ways to drive lead generation

Learn how to drive lead generation and scale your business. Hint: it's not buying email lists. Don't fall into the numbers game trap!

The perks of agile: reopen the startup way

Loren

May 29, 2020
3 min

The perks of agile: reopen the startup way

How can America reopen after COVID-19? Startups might have a model we can use.

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Launching a small business during a crisis

Loren

May 8, 2020
5 min

Launching a small business during a crisis

How companies launched or grew during a recession or national crisis.

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How should marketing lead during a crisis?

Loren

Apr 17, 2020
4 min

How should marketing lead during a crisis?

What are the best ways to communicate during a crisis?

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Loren

Apr 10, 2020
4 min

How to be a Remote Work Allstar

Learn how to work remotely and additional resources for building remote teams.

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The Coronavirus and Rethinking Professional Norms

Loren

Mar 5, 2020
5 min

The Coronavirus and Rethinking Professional Norms

The coronavirus has prompted large tech companies to pull out of conferences, encourage telecommuting, and limit handshakes.

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Loren

Feb 28, 2020
5 min

When should you prioritize brand strategy?

When is the right time to start branding your startup? How do you build your brand while developing your product? Here's how.

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Loren

Feb 20, 2020
6 min

How to Crush Demand Generation

Sales and marketing teams have often found a tense relationship. Can the two come together for demand generation?

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Failure to launch: What happened with the app in Iowa

Loren

Feb 11, 2020
7 min

Failure to launch: What happened with the app in Iowa

The Iowa Caucus used an app that undermined tech and politics. With Nevada approaching, what can we learn from UX to help?

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Is quality education reserved for the wealthy and elite?

Loren

Jan 27, 2020
6 min

Is quality education reserved for the wealthy and elite?

How have educational needs changed? Education reform and school choice can allow personalized school options for students.

Do you know which platform to share your message?

Loren

Jan 25, 2020
6 min

Do you know which platform to share your message?

Dolly Parton uses social media meme to raise awareness about branding. This can apply to creating the right message for each platform, too.

Loren

Jan 17, 2020
5 min

Are you talking to the right audience?

How knowing your potential customers, their wants and needs can help align your content and target them to buy.

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Do You Struggle to Keep New Year's Resolutions?

Loren

Jan 3, 2020
4 min

Do You Struggle to Keep New Year's Resolutions?

If you struggle to keep New Year's resolutions can that impact your ability to set and achieve business and marketing goals?

Where Will Hallmark Place Its Mistletoe?

Loren

Dec 21, 2019
5 min

Where Will Hallmark Place Its Mistletoe?

How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad

When marketing succeeds, but tech fails — PR rescues

Loren

Dec 2, 2019
5 min

When marketing succeeds, but tech fails — PR rescues

How to maintain expectations and brand image during Black Friday and Cyber Monday.

Loren

Nov 15, 2019
7 min

Can the Browns Restore Their Brand Image?

The Cleveland Browns have a brand image problem and it's not because they keep losing. Even when they win they lose in the NFL.

Loren

Nov 12, 2019
4 min

When Thank You Doesn't Seem Enough

How to honor our Veterans.

What I learned from being a woman promoting STEM

Loren

Nov 9, 2019
5 min

What I learned from being a woman promoting STEM

Women in STEM are rising. Let's promote them when it's their passion but not because they're women, but because they're talented.

Loren

Nov 5, 2019
4 min

America's favorite pastime is losing its brand identity

How baseball became political and owners and athletes now try to anticipate public relations in handling the collide and division.

Do customers want to be treated as users?

Loren

Oct 19, 2019
3 min

Do customers want to be treated as users?

It's important to understand your audiences so that user experience can create positive customer experience.

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