Loren 4 min readMarketingDo You Struggle to Keep New Year's Resolutions? If you struggle to keep New Year's resolutions can that impact your ability to set and achieve business and marketing goals?
Loren 5 min readMarketingWhere Will Hallmark Place Its Mistletoe? How Hallmark trusted its brand over Lori Loughlin but trusted the public over a same-sex ad
Loren 5 min readMarketingWhen marketing succeeds, but tech fails — PR rescues How to maintain expectations and brand image during Black Friday and Cyber Monday.
Loren 7 min readSportsCan the Browns Restore Their Brand Image? The Cleveland Browns have a brand image problem and it's not because they keep losing. Even when they win they lose in the NFL.
Loren 5 min readTechWhat I learned from being a woman promoting STEM Women in STEM are rising. Let's promote them when it's their passion but not because they're women, but because they're talented.
Loren 4 min readSportsAmerica's favorite pastime is losing its brand identity How baseball became political and owners and athletes now try to anticipate public relations in handling the collide and division.
Loren 3 min readTechDo customers want to be treated as users? It's important to understand your audiences so that user experience can create positive customer experience.